Cardways.com offering customized gift cards

By Helen Marshall

Arroweye Solutions has updated its Cardways.com website to allow consumers to customize gift cards, which can then be redeemed at a variety of major US retailers. At Cardways.com, consumers can customize gift cards by uploading digital photos and script to create a personalized message for family and friends. Users can easily add their photos to appear on two-thirds of the gift card, while the remaining third features the retailer at which the gift card value can be redeemed. "We know people love receiving gift cards for their convenience and freedom, but we've found that gift card buyers often feel guilty for not giving a more personal gift," said Jeff Keller, chief customer officer for Cardways.com. "We built Cardways.com to make gift cards thoughtful, personal and easy for everyone."

In a growing era of consumer product and experience customization, the demand for custom-made gift cards is spreading rapidly. Retailers currently offering customizable gift cards include Linens 'n Things, Circuit City, Overstock.com and Napster. In addition, retailers that will be offering custom gift cards in time for the holiday season include Lowe's Home Improvement, Travelocity, Dillard's and Quizno's. The Cardways.com personalized gift card service costs $4.50, plus the value of the card and a stamp.